The company laid out a series of specific policies and exceptions for account automation. Instead of sending the same tweet from multiple accounts, users can send one tweet and have multiple accounts retweet it, but they can’t use “bulk, aggressive, or very high-volume automated retweeting.” The ban on bulk tweeting applies regardless of whether you’re posting a bunch of duplicate tweets at once or scheduling them across a longer time period. Apps can still cross-post alerts from other services (like RSS readers) to Twitter, but only to a single account.
These new rules don’t apply to alerts for “weather, emergency, or other public service announcements of broad community interest” — so a tsunami warning, for instance, could be posted across a lot of different accounts at once.
Generally, though, Twitter offers two guiding rules.
“Posting duplicative or substantially similar content, replies, or mentions over multiple accounts you control, or creating duplicate or substantially similar accounts, with or without the use of automation, is never allowed,” it says
It’s a blanket rule that gives Twitter authority to shut down anything it sees as “inorganic” tampering.
Twitter is talking about these rules in terms of election propaganda. They coincide with what appears to be a significant attempt to purge hot accounts, which reportedly also temporarily locked some human users’ accounts. But the new rules are also a pretty substantive change to the platform — and they’ll have an effect on any app or company that cross-posts content to multiple accounts.
EFFECT ON USERS
For starters, TweetDeck previously allowed a user to craft a single tweet and simultaneously send it out to multiple accounts— some would have more than 100 accounts— just at the click of a button.
This would give the underlined subject a higher chance of trending on Twitter
With these changes, it will be very difficult for ‘influencers’ who often used this method to trend topics on Twitter and subsequently earn from social media marketing.
Put differently, moving forward, a user will have to select each of their account to either tweet, retweet like or follow at a time, making it an arduous task for ‘influencers’ to push content.
On the upper hand, it now means that conversations and trends on Twitter should take on a more subtle, spam-free direction.
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