Superstar Afrobeat singer, Davido Adeleke opens up on how he got himself an endorsement deal worth millions of naira as a teenager with one of the biggest telecommunications networks in Nigeria. The singer made this known during a recent interview where he stated that the telecommunications company, MTN was new in Nigeria at the time.
Davido speaks on his first endorsement with MTN worth 20 million naira at age 17. Credit: @Davido
Source: Instagram According to Davido, he was 17 at the time and had done about two hit songs which put him in the target market for the brand. The singer who recently released his fourth studio album revealed that MTN offered him an endorsement worth N20M at the time. The return from the deal helped him write more songs and fueled the release of his first album. Watch the video below …