SUJIMOTO’S 41 BUSINESS SECRETS AS I TURN 41 – SIJIBOMI OGUNDELE, GROUP MANAGING DIRECTOR SUJIMOTO

SUJIMOTO’S 41 BUSINESS SECRETS AS I TURN 41 – SIJIBOMI OGUNDELE, GROUP MANAGING DIRECTOR SUJIMOTO

I was lucky to have been born by a trader, who reminded me everyday that whatever you want in life is achievable. She was the one who taught me the dividends of tenacity, the patience of integrity and the honor of perseverance.
She also taught me that success is not served a la carte; it is a buffet that one must chase, pursue and go after. Over the last thirty years, I have understood certain success principles, and what it takes to achieve anything in life even without having a rich uncle, a powerful aunty or a famous family name; that anyone can become a Dangote, an Adenuga or an Innoson.
Here are 41 fundamental success principles that have brought me to where anyone can call success.
SUJIMOTO’S 41 BUSINESS SECRETS AS I TURN 41 – SIJIBOMI OGUNDELE, GROUP MANAGING DIRECTOR SUJIMOTO

The No.1 lesson of success is to know what you want, your definite purpose. Without this, failure is guaranteed.
Be an ijebu man in the morning, an Nnewi man in the afternoon, and a man from Kano in the night. You must have discipline in spending. Negotiate to the core, but never negotiate at the expense of quality.
The fundamental failure of any entrepreneur is not the absence of creativity but the presence of mediocrity.
The most important ingredient of success is INTEGRITY. Be a man of your word and let that word be your bond.
The fundamental secret of success is surrounding yourself with assets not liability.
Prudence in spending is an essential part of the life of any successful CEO
Success is a game. Just like the game of chess, victory is determined not only by your ability to discover your opponent’s weakness but also in identifying your own limitations.
Don’t be an ‘I better pass my neighbor.’ An essential secret for success is celebration, the need to celebrate others is vital for your own achievement.
My magnum irritation is not that my peers are so ambitious that they miss their potentials! But that they fear the future and settle for mediocrity
The bottom is too crowded, move to the top and do something that’s never been done before.
Luxury is not expensive; it is the dedication and passion to deliver luxury that’s expensive
History has proven that your net worth is your network, meeting royalty must not be taken for granted
Innovation is an expensive drug, not meant to cure everyone
When the PESSIMISTS criticize you, and the OPTIMISTS praise you, be the REALIST and focus on your goal.
Thinking big or small is a choice not an obligation. But if you are going to be thinking anyway, ensure to THINK BIG.
Opportunity is a haughty goddess who wastes no time with the pessimist, the unprepared and inactive.
Be deliberate, be prudent, plan. Never make permanent decisions on temporary feelings
Inspiring people remains the depth of my inspiration. Nothing makes me happier than a testimonial from someone saying “Suji, because of you I didn’t give up”
Give the gift of absence to conversations that do not give you essence. Time wasted is time lost
Off plan sales is the fastest secret to sustainable wealth. Don’t wait to buy real estate, buy real estate and wait.
When your neighbor is hungry, your chicken is not safe. Nothing inspires me more than touching the lives of others.
Your yesterday has nothing to do with your tomorrow. Don’t allow your past bad experiences affect your dreams. Go for it!
There’s politics in all businesses, don’t ever allow politics deny you on focusing on your main goals.
Don’t allow anyone kill your dream. Live your dream daily and if you are resilient, you will definitely achieve your dreams.
Luck and excellence starts from preparation. Always be prepared so that when an opportunity presents itself, it would always find you ready.
Be a media guru. The power to continuously engage your target audience is what separates winners from followers
The presence of impatience is not necessarily the absence of virtues. Money waits for no one – be deliberate, be intentional.
Being second best is to be last. People hardly remember deputies.
Negative energy is the fastest way to failure. Don’t see the cup half empty; see it half full.
One event would shape your life either positively or negatively. Whatever the events are, make sure you learn from every experience.
That you do not have a rich uncle or a powerful aunty or a famous name is not an excuse for mediocrity. Your background must not limit your pursuit for success.
Pressure no fit burst correct pipe. From 2015 till date, the Sujimoto brand is a proof that no matter the economic realities, growth is always a possibility.
Change your mindset from seeking immediate gratification to value contribution.
Failure has no friends, success breeds enemies. Do everything you can to achieve your dreams.
The only offense I committed was to think BIG and I do not apologize
Real success breeds no arrogance. True royalty creates 0 boundaries
Sophistication is the greatest form of luxury. Never settle for less.
Vision plus diligence equates success
Convert your network into your net-worth. Sujimoto commissions are designed to shake your bank account and transform your life
Before, dem say na hype; but now the hype is real. Hustle till your haters become your praise singers
True luxury happens when you lower your standards for no one


Finally, always remember the saying that the Road to success is not straight; there is a curve called failure, a loop called confusion, speed bumps called friends, caution lights called family, and you will have flats called jobs. But, if you have a spare called determination, an engine called perseverance, insurance called faith, and a driver called God, you will make it to a place called success and realize that what God cannot do, does not exist!!!
I wish everyone currently on their journey of becoming the very best even as they apply these truths of success into their daily endeavor and pursuit.
Don’t forget to be a part of the 41 people to receive 100 thousand naira each in celebration of my birthday. To participate follow @homewinng and @sujimoto81 and congratulations in advance.

WHY I AM GIVING OUT 100K EACH TO 41 PEOPLE ON MY BIRTHDAY – SUJIMOTO GMD, SIJIBOMI OGUNDELE

WHY I AM GIVING OUT 100K EACH TO 41 PEOPLE ON MY BIRTHDAY – SUJIMOTO GMD, SIJIBOMI OGUNDELE

WHY I AM GIVING OUT 100K EACH TO 41 PEOPLE ON MY BIRTHDAY – SUJIMOTO GMD, SIJIBOMI OGUNDELE

If your neighbor is hungry, then your chicken isn’t safe. For us at Sujimoto, giving is not a corporate social responsibility – it is an obligation. Growing up in the lowest corners of Agege, I understand what it means to come from the lowest part of society and to rise to the very height of greatness; but my story would never have been possible if it wasn’t for the blessing of the almighty, and the many opportunities that great men and women have given to me over the years to excel and to prove that luxury can be truly achieved in Africa.
Our entire operation at Sujimoto is driven by the depth of the foundation of generosity, first to our clients and then to our staff, having the empathy to go beyond their daily needs to create a work environment that helps them grow both in their personal and professional pursuit.

Interestingly, it is in this same spirit of generosity, that we have created Homewin Limited, an organization that is truly conscious of the challenges facing average Nigerians and providing them with an opportunity to own their own homes with just N500 naira and rewarding over 11,000 thousand Nigerians with awesome gifts and cash prizes in 100 days.


From winning an ovarian lottery from an incredible mother who for 41 years has taught me that there’s no bigger weapon for success than generosity; As I turn 41 on Friday the 8th of April, 2022, I am inundated by the happenings in our dear country Nigeria and the constant travails of People especially petty traders who are working tirelessly, but with little to show for their efforts.
From fuel scarcity to the rising cost of diesel and collapse of the national grid which has led to little or no electricity supply, one is left to wonder how citizens, especially petty traders are surviving in these difficult times. Increasing cost of transportation and food items. Not to even mention the constant menace of kidnapping and insecurity that has become our reality within the last few years.

In view of this, and considering that as the son of a one-time petty trader mother, who has now grown to become the top 3 distributors for Nestle, courtesy of the mercies of God, I have decided to take my birthday celebration to the market where it all began and gift 41 people one hundred thousand naira each, to boost their business or private life.
For some of these SMEs, their entire trade is not even up to N20,000 and yet these men and women struggle daily to fend for their families. I believe that an injection of N100,000 would help to put a smile on their faces and stock up more goods.
Growing up in Agege and getting to this level of success, my story would never have been possible without the mercy of God and the blessing of being a Nigerian and living in Nigeria, a land where opportunities abound. Nigeria is the only country where an Indian can come in as a store keeper and then become a manufacturer, and a Lebanese could also come in as a project manager and become a big-time contractor.
Nigeria has birthed great men in the likes of AlikoDangote, Mike Adenuga, Abdul Samad Rabiu, Innoson; and if these men could make it here in Nigeria, anyone whether in the middle of Kano, or in the center of Awka, or even in the town of Agege, can also make it in Nigeria because I believe that the problem of the Nigerian youth is not a lack of creativity, but a lack of capital.
My intention with the Homewin MEGA Promo is to touch many lives within the space of 100 days and to give many Nigerians the opportunity to be a part of this mega promo with just N500. I believe that luck is not as random as people think, because you can’t be lucky if you don’t take steps to play, if you play you stand a chance to win but if you don’t play, you have removed yourself from the basket of winners. Success is not served ala carte, it is a buffet, and you have to go for it!

One lucky Nigerian will have the opportunity to win the grand prize of a fully furnished apartment in Lekki worth N50 million naira. Also, 65 Winners will win Daily cash prizes every day. Over 11,000 Nigerians will win numerous gift and cash prizes within the space of 100 Days, and 1 person will win salary for life -100k for 10years, starting from Worker’s Day – May 1st, 2022. There are also 2 Brand New Cars to be won, 100 Smart phones, 50 Smart TV and soooomany more consolation prizes.
So, as I mark my 41st birthday in a few days, I say a big congratulations to all the anticipated recipients of my birthday giveaway (N100,000 to 41 people) and may my little generosity lead to great increase and abundance in your life. Amen.
For more information on how to participate in the giveaway, visit and follow @homewinng and @sujimoto81 on Instagram.